Johnny Too Bad soundcheck
Music As Culture
is using Posterous to post everything online. Shouldn't you?
UB40: Live, Loud and Local |
A Birmingham band helps out a live music venue |
This encapsulates what Music As Culture is all about. One of the most successful bands in the world making content available for the Music As Culture website. This is a series of short clips taken as the band soundcheck in Bratislava in preparation for their gig tonight.
Captured raw as they soundcheck and with casual asides to camera these are things we (fans, consumers and so on) rarely see.
UB40: Live, Loud and Local is a Music As Culture Project.
Music is a business. But it's not only a business. It's part of who we are and how we express ourselves. It's not just about money. It's about people.
A vibrant and active musical environment is part of what makes life rich, exciting, interesting and meaningful.
Music As Culture exists to celebrate those parts of contemporary popular music that are not simply about returning a profit, but are about our cities, our heritage, our shared experience and ourselves as people.
The UB40 project examines the role of live music in the cultural life of a city, the relationship between music heritage and citizens, the role a major international band can play in local civic pride and the tensions that can sometimes occur between city regeneration projects and established music venues.
Music As Culture is curated by the Interactive Cultures Research Unit at Birmingham School of Media.
